Featured Result – Hobart Massage Guru
From unpredictable weeks to booked out two weeks ahead
+67%
Monthly profit
22/wk
Bookings, up from 17
2 wks
Booked ahead, a first for the business
Read the case study
“Paid search is the closest thing to a tap you can turn on and off in digital marketing. The key is making sure the water actually flows where you need it.”
Andrew — Founder, Lightsmith MediaSEO is the work of earning organic (unpaid) rankings in search results over time. SEM is paying to appear at the top immediately. They’re complementary. Paid search gives you instant visibility while SEO builds long-term authority. Good Google Ads management in Hobart often pairs well with local SEO for long-term results.
It depends on your industry, the competitiveness of your keywords, and your goals. I'll give you a realistic figure when we scope your campaign, based on what it would actually take to be competitive in your market, not a number pulled out of thin air.
In most cases, underperforming campaigns come down to poor keyword targeting, weak ad copy, bad landing pages, or a combination of all three. The first thing I’ll do is diagnose exactly what went wrong before recommending a path forward.
No long-term lock-ins. I work on a monthly basis because I’d rather earn your continued business by delivering results than hold you to a contract. That said, paid search does compound over time, so the best outcomes come from a sustained commitment to the channel.
Always. Your Google Ads and Microsoft Advertising accounts are created in your name and remain yours regardless of whether you continue working with me. I manage them on your behalf, but the account, the data, and the history are yours.
Every month includes keyword reviews, search term analysis to cut wasted spend, bid adjustments, ad copy testing, and a plain-English report on what your budget delivered. Campaigns that get actively managed consistently outperform ones that get set and left. That's what you're paying for.
Most campaigns need a minimum of $1,000/month to generate enough data to optimise effectively. Below that, results are too slow and too noisy to act on meaningfully. I'll give you a specific number based on your goals and market when we put your quote together.
Yes — Google rebranded AdWords to Google Ads back in 2018. If you're searching for AdWords management in Hobart, you're in the right place. We still get plenty of clients who call it AdWords out of habit, and the service is exactly the same: search ads, Shopping, Performance Max, and remarketing, just under a new name.
