Hobart digital marketing agency, Lightsmith Media's logo.
Lightsmith Media | Hobart, Tasmania

Five services.
One strategy.

Every channel working toward the same goal. We don't sell you a tactic. We build a plan, then deploy the services that make sense for your business.

Every service, explained.

High Intent Traffic

Paid Search – Google & Bing

Appear at the top of Google the moment your customers are searching. Nine-figure budget discipline applied to your local campaigns. No wasted spend, just clicks that have a real chance of converting.
Includes
  • Keyword research & strategy
  • Google & Microsoft Ads management
  • Ad copywriting & testing
  • Landing page optimisation advice
  • Conversion tracking & reporting
Audience Building

Social Media Marketing

Targeted campaigns across Meta and TikTok that build audiences and drive measurable results. Not boosted posts. Proper funnels, built around your actual business goals.
Includes
  • Platform strategy & audience targeting
  • Campaign setup & management
  • Creative direction & briefing
  • Retargeting campaigns
  • Performance reporting
Brand Awareness

Display & Streaming Ads

Get your brand in front of the right audience across news sites, streaming platforms, and apps before they're even searching for you. The kind of reach that used to be reserved for big-budget national brands.
Includes
  • Audience strategy & targeting
  • Display & banner advertising
  • Connected TV & streaming ads
  • Digital out-of-home (Hobart & beyond)
  • Audio & podcast advertising
Organic Visibility

Local SEO

Most Hobart businesses are invisible on Google unless someone already knows their name. We fix that. Building the local authority that puts you in front of people actively searching for what you do.
Includes
  • Technical SEO audit & fixes
  • Google Business Profile optimisation
  • On-page optimisation & content
  • Local citation building
  • Monthly reporting
Where the Click Lands

Web Design & Development

Your website is the last stop and the destination for every other channel you invest in. We build fast, conversion-focused WordPress sites designed to turn visitors into customers from day one.
Includes
  • WordPress website design & build
  • Landing page design & development
  • Mobile-first & performance optimisation
  • Analytics & conversion tracking setup
  • Training & post-launch support

How every service connects.

Most clients start with one service. Depending on where your business is, we build from there.
Step 1 — Build
Web Design
The foundation. Before you spend money driving traffic, make sure the thing the traffic lands on is actually built to convert.
Step 2 — Drive Traffic
Paid Search, Social & Display
Once the foundation is right, we drive targeted traffic from the channels that make sense for your business and budget.
Step 3 — Grow
Local SEO
Paid media delivers immediate results. SEO builds the organic presence that compounds over time and reduces your reliance on ad spend.

You don't need all five services to get started.

Where we start depends on your situation. Some businesses need a website before anything else makes sense. Others are ready to run paid campaigns straight away. The discovery call is how we figure that out. No unnecessary upselling, just an honest conversation about what will actually move the needle right now.

"The best marketing plan is the one that's right for your business at this stage, not the most comprehensive one on paper."

Andrew — Founder, Lightsmith Media

Not sure which services are right for you?

A photo of Andrew, founder of Hobart digital marketing agency, Lightsmith Media sitting in a chair
That's exactly what the discovery call is for. Over 45 minutes, I'll look at how you currently appear online, identify your highest-leverage opportunities, and give you a straight answer on what would actually make a difference for your business right now.

Stop throwing shit at the wall to see if it'll stick. Let’s build a strategy that scales.
Hobart digital marketing agency, Lightsmith Media's logo.
A digital marketing agency based in Hobart, Tasmania. Strategy-first marketing for local businesses.
Hobart, Tasmania
Get in Touch
Address
Level 2/162 Macquarie St, Hobart TAS 7000
Serving
Hobart, Tasmania & select interstate clients