“The businesses that get the best results from social aren’t the ones posting every day. They’re the ones who know exactly who they’re talking to and what they want them to do.”
Andrew — Founder, Lightsmith MediaPaid social management starts from $750/month. Ad spend is on top of that and stays in your control. We'll recommend a realistic starting budget in the strategy session based on your goals and market.
Paid social can generate data within days of launch, but meaningful results (consistent leads or sales at a target cost) typically take 4 to 8 weeks as we test audiences and creative and optimise based on what's working.
It depends on the objective, but most campaigns need a minimum of $1,000/month to generate enough data to optimise effectively. Below that, results are too slow and too noisy to act on. We'll give you a specific recommendation based on your goals.
You'll need to supply assets or work with a creative partner to produce them, but we'll brief exactly what's needed for each platform and objective. If you don't have a creative resource, we can point you in the right direction.
Yes, and they work well, but they perform best when there's a clear conversion point for the traffic to land on. A well-built landing page or booking page makes a significant difference to what paid social can deliver. We'll factor that into the strategy from the start.
It depends on your audience and whether your creative can support it. TikTok suits under-45 audiences and needs authentic, native-feeling content. LinkedIn is the right call for B2B. Meta is the default starting point for most Hobart businesses. We'll work out the right platform mix in the strategy session.
