Hobart digital marketing agency, Lightsmith Media's logo.
Lightsmith Media | Hobart, Tasmania

Practical advice for
Hobart businesses.

Honest takes on digital marketing. What works, what doesn't, and what's worth your budget. And the occasional post about neurodivergence.

Most marketing content is written for big-budget businesses in big cities. This blog isn't. It's for Hobart and Tasmanian business owners who want to know what things actually cost, which channels deserve their money, and how to avoid the traps that waste it.

It's written by Andrew, who spent over a decade managing national ad budgets before starting Lightsmith, so the advice comes from spending real money at scale, applied to a market the mainland guides ignore.

Not sure where to start? The cost guides cover what you should expect to pay for Google Ads, SEO, and a new website. If you'd rather just ask, get in touch.

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How Much Does Google Ads Cost in Australia?

Most Australian small businesses spend $1,500 to $3,000 a month on Google Ads, plus management fees. Here’s what drives the cost and what to budget.

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Hobart digital marketing agency, Lightsmith Media's logo.
A digital marketing agency based in nipaluna Hobart, Tasmania. Strategy-first marketing for local businesses.
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Level 2/162 Macquarie St, Hobart TAS 7000
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