"People don't buy from businesses they've never heard of. Display advertising is how you become the name they recognise before they've even started to search."
Andrew — Founder, Lightsmith MediaYes. Google and Meta are walled gardens — you can only reach people within those platforms. Programmatic reaches people across the broader internet: news sites, apps, streaming platforms, digital screens in the physical world, and more. The two approaches work well together, which is why awareness and performance media are separate pillars in the Lightsmith framework.
It depends on your goals and market, but programmatic can be run meaningfully at much lower spends than most people assume. In the strategy session I’ll give you a realistic sense of what a sensible starting budget looks like for your situation and what kind of reach it would deliver in Hobart.
We track impressions, reach, frequency, viewability, and brand lift indicators. We also measure the downstream effect: do your performance campaigns convert better after people have been exposed to your awareness ads? In most cases, yes. The reporting is transparent and we review it with you regularly so you always know what your spend is doing.
Not necessarily. I can advise on what’s needed and connect you with the right creative resources depending on the format. For display, the asset requirements are straightforward. For video or audio, we can discuss what’s realistic for your budget and whether we produce it together or whether you already have something to work with.
