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Armani had built a loyal client base and a strong reputation, but week to week, the business was unpredictable. Some weeks the bookings came; some weeks they didn’t. There was no way to tell which kind of week was ahead, which made everything from planning to profit a guessing game.
He’d tried running ads himself, but wrestling with the platforms was eating time he’d rather spend with clients. He was ready to stop doing it alone.
We rebuilt the Hobart Massage Guru website from the ground up in WordPress, including an interactive treatment finder that helps visitors identify the right service before they book.
The guessing game stopped. Bookings climbed from 17 a week to a consistent 22, and monthly profit rose 67% with the business on track to double profit within the financial year.
At one point, Armani was booked out two full weeks ahead, something that had never happened in the history of the business. Eventually he made a call most owners only dream about: pausing new client campaigns entirely, not because they’d stopped working, but because his diary couldn’t fit the results.
