Lightsmith Media (ABN 72 430 501 751) Level 2/162 Macquarie St, Hobart TAS 7000

Last updated: 18 August 2026

Lightsmith Media (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use, store, and disclose your personal information, in line with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).

What information we collect

We may collect the following personal information:

• Contact details — your name, email address, and phone number, when you submit an enquiry through our website contact form, book a consultation, email us, or call us.
• Business information — details about your business and project requirements that you provide during enquiries, proposals, or ongoing work.
• Website usage data — information collected automatically when you visit our website, including your IP address, browser type, device type, pages visited, and time spent on the site. This is collected via cookies and similar technologies (see “Cookies and analytics” below).

We do not knowingly collect sensitive information (such as health, racial, or religious information) and ask that you do not submit it through our website.

How we collect it

We collect personal information directly from you when you:

• Fill out a contact or enquiry form on our website
• Book a consultation or meeting with us
• Email, call, or message us
• Engage us to provide services

We also collect website usage data automatically through cookies and third-party analytics and advertising tools.

Why we collect it and how we use it

We collect and use your personal information to:

• Respond to your enquiries and provide quotes or proposals
• Deliver our web design and digital marketing services
• Communicate with you about your project or account
• Send you information about our services, where you have enquired or would reasonably expect to hear from us (you can opt out at any time)
• Improve our website, services, and marketing
• Measure and improve the performance of our own advertising campaigns
• Comply with our legal obligations

Cookies and analytics

Our website uses cookies — small text files stored on your device — to help the site function and to help us understand how visitors use it.

We use third-party tools that may set cookies, including:

• Google Analytics — to understand how visitors use our website (pages visited, time on site, traffic sources). This data is aggregated and does not identify you personally.
• Google Ads — we use Google Ads conversion tracking and may use remarketing, which allows us to show ads to people who have previously visited our website as they browse other sites in the Google network.

You can opt out of Google Analytics using the Google Analytics opt-out browser add-on, and manage ad personalisation through Google’s Ads Settings. You can also disable cookies in your browser settings, though some parts of our website may not function properly as a result.

Disclosure of personal information

We do not sell, rent, or trade your personal information. We may disclose personal information to:

• Third-party service providers we use to run our business, such as website hosting providers, email services, scheduling tools, customer relationship and project management software, and Google (for analytics and advertising). These providers only receive the information necessary to perform their function.
• Professional advisers (such as accountants or lawyers) where necessary.
• Government or regulatory bodies where required by law.

Some of our service providers may store data on servers located outside Australia (for example, in the United States). Where this occurs, we take reasonable steps to ensure your information is handled in accordance with Australian privacy standards.

How we store and protect your information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. This includes using reputable service providers, secure (HTTPS) connections on our website, and access controls on our systems.

We keep personal information only for as long as it is needed for the purposes described above, or as required by law, after which it is securely deleted or de-identified.

Accessing and correcting your information

You may request access to the personal information we hold about you, or ask us to correct it if it is inaccurate, out of date, or incomplete. To do so, contact us using the details below. We will respond within a reasonable timeframe and will not charge you for making a request.

Opting out of marketing

If you receive marketing communications from us and no longer wish to, you can opt out at any time by using the unsubscribe link in our emails or contacting us directly.

Complaints

If you have a concern or complaint about how we have handled your personal information, please contact us first using the details below. We take complaints seriously and will respond promptly.

If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

• Website: www.oaic.gov.au
• Phone: 1300 363 992

Changes to this policy

We may update this privacy policy from time to time. The current version will always be available on our website, with the “last updated” date shown at the top.

Contact us

If you have any questions about this policy or how we handle your personal information, contact:

Lightsmith Media Level 2/162 Macquarie St, Hobart TAS 7000 Email: admin@lightsmithmedia.com.au Phone: 0424 101 235