National experience. Local commitment.

Before Lightsmith Media, Andrew spent years inside the engine room of large-scale digital marketing, managing nine-figure annual advertising budgets for major national brands. The kind of campaigns most agencies will never be close to. The kind of work that teaches you very quickly what actually moves a business and what’s just noise.

When Andrew moved to Hobart and met his partner Hannah, they realised there was a gap. There were plenty of local businesses doing great work with genuinely good products and services, but without access to the marketing expertise that could help them grow. The agencies available were either too small to offer real strategic depth or large enough to lose you in the system.

Lightsmith Media was the answer to that gap. A Hobart-based digital marketing agency built around proper strategy, honest communication, and the kind of experience that usually costs ten times as much to access.

We keep our client base deliberately small. That’s how we ensure the quality of the work we do for every business we take on.

“I’ve spent years watching businesses with world-class products fail at marketing because they didn’t have the right expertise in their corner. That’s the problem Lightsmith is here to solve.”

Andrew — Founder, Lightsmith Media

The people you'll actually work with

No account managers, no hand-offs. Just two people who care about doing excellent work.

Andrew

Founder & Digital Strategist

Andrew leads strategy, media, and client relationships at Lightsmith Media. Prior to founding Lightsmith Media, Andrew spent years as Head of Media at TPG Telecom, managing digital marketing across iiNet, Internode, and Vodafone Australia, before making the move to Hobart and applying that experience at a local scale.

He works directly with every client, from the initial strategy session through to ongoing campaign management. When you work with Lightsmith Media, you work with Andrew.

Paid Search

Programmatic

Digital Strategy

Social Media

Hannah

Co-founder & Creative

Hannah brings a dual background in professional photography and education to Lightsmith Media. Her eye for visual communication shapes how we think about creative, from the images that represent your brand to the way complex marketing concepts are explained to clients in a way that actually makes sense.

As a teacher, Hannah has a rare ability to take something dense and make it clear. That skill turns out to be just as valuable in marketing as it is in a classroom.

Photography

Creative Direction

Visual Communication

Client Education

The principles behind everything we do.

These aren’t posted on the wall. They’re reflected in every decision we make for our clients.

Strategy before tactics

We never recommend a channel, a campaign, or a budget before we understand your business and your goals. The plan comes first. Everything else follows from it.

Honest over comfortable

If something isn’t working, we’ll tell you. If a channel isn’t right for your business, we’ll say so. You’ll always get a straight answer, even when it’s not the one you were hoping for.

Small by design

We limit the number of clients we work with so that every business gets proper attention. You will never be a low-priority account on a long list.

Data over gut feel

Every recommendation we make is grounded in evidence. We test, we measure, and we make decisions based on what the data tells us. Not what sounds good in a meeting.

Local, genuinely

We live here. We care about this city. The success of Hobart businesses is personal to us, not just professional. That shows in how we work.

No lock-in contracts

We don’t hold clients to long-term contracts. We’d rather earn your continued business by delivering results than tie you to an agreement. You stay because it’s working, not because you’re stuck.

What working with a boutique specialist looks like compared to a traditional agency.

Most digital agencies

You meet a senior person, then get handed to a junior team
Channels are sold individually, without a unifying strategy
Reporting is dense, jargon-heavy, and hard to interpret
Lock-in contracts protect the agency, not the client
Your account is one of hundreds, attention is limited
Strategy is a sales tool, not a working document

Lightsmith Media

Andrew works on your account personally, from day one
Channels are selected based on your goals
Strategy is a sales tool, not a working document
Reporting is plain English, focused on business outcomes
Month-to-month arrangements. You stay because it works
Small client base means every business gets full attention

Want to see if we're the right fit for your business?

Book a free discovery call with Andrew. Over 45 minutes we’ll look at how your business currently appears online, talk through where the biggest opportunities are, and give you an honest answer on whether Lightsmith is the right fit for where you’re at.

Book a Free Discovery Call

A digital marketing agency based in nipaluna Hobart, Tasmania. Strategy-first marketing for local businesses.

Services

Get in Touch

admin@lightsmithmedia.com.au

Address

Level 2/162 Macquarie St, Hobart TAS 7000

Phone

0424 101 235

Serving

Hobart, Tasmania & select interstate clients

We started Lightsmith Media because Hobart businesses deserve better.